Innovation. Disruption. Thought leadership. Today's hottest tech sector buzzwords would prove just as apt in describing the twentieth century crucible of guitar development. Imagine an electric guitar. Is it a Strat? A Les Paul? Some third party variant on one of these classics? Or is it something more uniquely memorable: a Warlock, a Flying V, a Razorback? Electric guitars do not happen by chance. They look and sound and play the way they do by design. In his latest book, the world's leading guitar historian traces the modern axe to the iconic designs at its roots. Musicians, artisans, luthiers, and designers alike will delight in this far-reaching exploration of the craftsman, trends, and technological advances that shaped an industry. 176 pp.