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The Storyteller's Dilemma - Overcoming the Challenges in the Digital Media Age

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The Storyteller's Dilemma - Overcoming the Challenges in the Digital Media Age

The Storyteller's Dilemma - Overcoming the Challenges in the Digital Media Age

by Louis Hernandez Jr.

Human beings are natural storytellers, and it's never been easier to access digital technologies that allow anyone, anywhere to share their story with the world. Yet it's never been more difficult to cut it as a creative. Consumers are paying less (if anything) for all forms of entertainment, traditional media companies are tanking, and the advertising realm has been turned on its head. In this book, the CEO of AVID puts forth a vision for our future that aims to advantage all while disadvantaging none. Hernandez proposes a new approach that embraces the power of storytelling and imagines a streamlined world of shared platforms and common standards that empower storytellers, developers, and deliverers alike. By dispensing with business models that have proved unviable in the digital age, we can turn higher profits while more equitably compensating creatives and creative endeavors. Hardcover. 175 pp.
Availability: Out of stock sku: 49-160411

$21.25

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Human beings are natural storytellers, and it's never been easier to access digital technologies that allow anyone, anywhere to share their story with the world. Yet it's never been more difficult to cut it as a creative. Consumers are paying less (if anything) for all forms of entertainment, traditional media companies are tanking, and the advertising realm has been turned on its head. In this book, the CEO of AVID puts forth a vision for our future that aims to advantage all while disadvantaging none. Hernandez proposes a new approach that embraces the power of storytelling and imagines a streamlined world of shared platforms and common standards that empower storytellers, developers, and deliverers alike. By dispensing with business models that have proved unviable in the digital age, we can turn higher profits while more equitably compensating creatives and creative endeavors. Hardcover. 175 pp.

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